About

The 2026 Yeongnam-Honam Traditional Market Expo brings together traditional markets from Korea's southeastern Yeongnam and southwestern Honam regions to share local values and build a shared future through harmony and exchange. Grounded in cooperation between the two regions, the expo promotes the unique value and charm of traditional markets and looks for new energy and sustainable directions for local economies. Specialty and top products from leading markets across both regions are showcased in one place, while a variety of exhibitions and promotional programs highlight each area's character and strengths and shed light on new possibilities for traditional markets. The expo also introduces government and local support policies for traditional markets, sharing initiatives such as culture-and-tourism markets and Onnuri gift certificates to lay the groundwork for their sustainable growth. It also creates a space where traditional markets, local communities and young entrepreneurs work together, offering new opportunities for exchange across generations and regions and helping traditional markets grow further as centers of local economy and culture. The expo is a meeting place that crosses regional boundaries to rediscover the value of traditional markets and build a future of mutual growth and cooperation for Yeongnam and Honam.