Myeong-dong, Namdaemun, Bukchang-dong, Da-dong and Mugyo-dong Special Tourist Zone명동 남대문 북창동 다동무교동 관광특구
40, Sejong-daero, Jung-gu, Seoul
서울특별시 중구 세종대로 40
Nearest subway station
4Hoehyeon
about 308 m away
About
Myeong-dong, Namdaemun, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food. Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes. Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods. Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes. [Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone] Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul Area size: 872,809 ㎡ Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.
Events nearby


Painters (페인터즈)
Tue, Nov 1 – Thu, Dec 31

SeMA Public Space Project “Forever Crossing Dance” (SeMA 공용공간 프로젝트 《영원히 교차하는 춤》)
Wed, Aug 13 – Thu, Dec 31Free entry


Namsan Beacon Fire Ceremony and Traditional Events (남산봉수의식 등 전통문화행사)
Thu, Jan 1 – Thu, Dec 31Free entry


Royal Guard Changing Ceremony, Seoul (서울 왕궁수문장 교대의식)
Thu, Jan 1 – Thu, Dec 31Free entry


2026 Sungnyemun Gate Guard Ceremony (2026 숭례문 파수의식)
Thu, Jan 1 – Thu, Dec 31Free entry

Gana Art Collection “The Underside of Technology: Scenes on the Border” (가나아트컬렉션 《기술의 저변: 경계에 선 장면들》)
Thu, Apr 16 – Sun, Nov 22Free entry
Nearby places
Photo & data: Korea Tourism Organization · KOGL Type 3





