Galleria Department Store Luxury Hall갤러리아백화점 명품관

About

Galleria Department Store Luxury Hall in Gangnam was the first in Korea's retail industry to fully introduce the concept of a dedicated luxury hall. Together with Cheongdam-dong, it is a hub of high-end fashion, and it is the first department store that international luxury brands enter when they launch in the Korean market. It serves as Galleria Department Store's flagship and is divided into the EAST and WEST buildings, which face each other across the road. After a remodeling in 2004, it became today's Galleria Luxury Hall WEST and EAST. The WEST building, upgraded from the Galleria fashion hall to a luxury hall, has a facade shaped like fish scales that changes color at night and projects video. Both buildings house famous luxury brands and act as antenna shops, introducing the latest Korean and international fashion trends and seasonal items ahead of others. Brands include Gucci, Louis Vuitton, Miu Miu, and Prada. Since 2016, the store has been known for decorating its exterior every Christmas season in collaboration with a luxury brand. Starting with Bulgari in 2016, it has unveiled exteriors created with brands such as Cartier, Dior, and Fendi, further strengthening its reputation as a luxury department store.