About
The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.
The Souvenir Fair (대한민국 관광기념품 박람회)
Fri, Nov 20 – Sun, Nov 22
3 days
Art Hall 1, 2 of Dongdaemun Design Plaza (DDP)
281 Eulji-ro, Jung-gu, Seoul
245 Dongdaemun History & Culture Park
about 200 m away
10:00-19:00 / Closing day 10:00-18:00* Last admission 30 min before closing
Free
Organizer Ministry of Culture, Sports and Tourism
Contact +82-10-3489-3637
About
The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.
More shows & exhibitions
47th Seoul Dance Festival – Competition Grand Prize (제47회 서울무용제_경연대상)
Fri, Nov 20 – Fri, Nov 27
2026 Board Game Festa (Season 2) (2026 보드게임페스타(시즌2))
Sat, Nov 21 – Sun, Nov 22
Triple Bill: All for Hans van Manen (트리플 빌 올 포 한스 판 마넨)
Thu, Nov 19 – Sun, Nov 22
The 18th Seoul Literature Festival [2026 Seoul, City of Literature] (제18회 서울문학축제 [2026 문학의 도시 서울])
Sat, Nov 21
Seoul Youth Art Startup Festa 2026 (서울 청녕예술창업 페스타 2026)
Sat, Nov 21 – Tue, Nov 24
[Seoul Namsan Gugakdang] Bulsechul <Ilsang Pungnyu-bang> ([서울남산국악당] 불세출 <일상풍류방>)
Sat, Nov 21
Yein Yeoljeon – Lee Tae-baek (예인열전-이태백)
Sun, Nov 22
QUAD Questions of Theater: “Incendies” (쿼드, 연극의 질문들：〈화염〉)
Sat, Nov 14 – Sun, Dec 6
K-Arts Space Exhibition 《Home Bitter Home》 (K-Arts space 전시 《Home Bitter Home》)
Sat, Nov 14 – Sun, Nov 29Free entry
Original Musical Drama “Baekbeom” (Kim Gu) (창작가무극 <백범>)
Sat, Nov 14 – Sat, Nov 21
Places to visit nearby
Dongdaemun History & Culture Park
about 10 m away
Dongdaemun Design Plaza
about 10 m away
Hullyeonwon Park
about 550 m away
Sindang-dong Tteokbokki Town
about 560 m away
Jangchung-dong Jokbal Alley
about 720 m away
Bangsan General Market
about 830 m away
Jangchungdan Park
about 900 m away
Gwangjang Market
about 980 m away
Source: Korea Tourism Organization
Data as of 11.12. Dates and prices can change, so check the official site before you go.