About

The 2026 Gwanghui Road Festa is a glocal food culture festival held along Euljiro 42-gil and 44-gil in Jung-gu, Seoul. Running from 11:00 a.m. to 8:00 p.m. on Saturday, October 24, 2026, the event is themed around the food and culture of five countries: Korea, Uzbekistan, Mongolia, Russia, and Georgia. Under the theme 'A Culinary Silk Road in the Heart of Seoul—Experiencing the Flavors and Cultures of Five Countries,' it is a street festival connecting the local Euljiro commercial district with the food cultures of various nations. The festival features food stalls and open-air dining areas where visitors can enjoy food purchased from nearby shops, creating a lively outdoor market atmosphere. Key programs include free glocal-themed lunchboxes representing five countries, themed photo zones, a guided walking tour of the commercial district, limited-edition goods and prize giveaways, and interactive street events with character performers. Twelve immersive character performers are set to interact with visitors in a street-style program, and on-site event winners will receive sponsored products. The 2026 Gwanghui Road Festa is designed to connect local Euljiro shops with visitors through food and cultural experiences, and to let people enjoy the culinary cultures of various countries in the heart of Seoul.